Beat The Binge
Service
UX/UI
Installation Design
Spatial Design
Team Members
Holly Bartlett
Interactive Designer
Britt Grey
Graphic Designer
Harriet Eglinton
UX/UI Designer
Saskia Trembath
Researcher
Recognitions
01
Overview
There is a strong drinking culture in NZ, especially amongst youth. These harmful behaviours impact the physical, mental and social health of individuals as well as families and communities.
Problem Statement
How might we create a bold and exciting campaign that inspires 18 - 24-year-olds to make healthier decisions around alcohol consumption through positive messaging?
02
Statistics
How might we naturally divert our audience from their typical night out to one that lessens binge drinking with engaging and exciting alternatives?
When asked what would of helped them make better drinking choices, the two most common answers were better education and nothing.
Our Solution
We want to acknowledge this behaviour and encourage young Kiwis to build healthier relationships with alcohol through a friendly and bold campaign.
