My-Echo
Services
UX/UI
Installation Design
Coding
Branding
Spatial Design
01
Overview
Fungi and mycelium are often overlooked or misunderstood, leading to a lack of appreciation for their essential role in the ecosystem. Despite Gen-Z’s strong environmental values, they're less likely to actively explore nature.
Problem Statement
Create an Interactive Promotional campaign for an exhibition about mycelium and fungi that sparks the interest of 18 - 24 year olds to engage and learn more.
02
Statistics
Gen-Z are known for their disconnection with nature. Whilst this generation shows interest in wanting to help the environment, they are the least likely ones to explore it.
Solution
Creating a campaign based around using interactive installations to lure people in and make them question more, getting them more involved. The aim is to get the target audience to actively engage with the Instagram campaign, ultimately promoting a museum exhibition that educates and inspires curiosity about mycelium and fungi.
